Professional Real Estate Investors? Secret Revealed: How Powerful Headlines on Postcards Can Create Strong Customer Response

By M. B. Bradley

Journalists never fail to stress the importance of a powerful headline. If you fail to create a compelling headline, your audience will move on the next article that catches their attention. This rule also holds true for real estate marketing investors especially when you are launching a direct marketing campaign.

You have to create stronger headlines for postcards because you have limited space to get your message across. Your headline should be direct to the point but at the same time, powerful enough to grab your customers? attention. That is the trick why some real estate investors acquire new customers on a daily basis.

When you write within the confines of the postcard you must get to your point quickly and succinctly. And that makes your headline all the more important and powerful.

The quickest and easiest way to add muscle to your mailing is to use the tried, tested and true formula of WIIFM What’s In It For Me. Oh, sure, you’re tempted right now to answer this question. But don?t. Not yet at least. Think about it for a while.

Once you have sort out your ideas, its time to come up with a powerful headline. Go over through them not once, twice but many times. One useful tip is to use the plural tense that’s right because it highlights the numerous benefits. Sprinkle with action words these make your customers sit up and take notice.

Study them. Once you’ve absorbed them, then you can begin to create various headlines. That?s right! I said headlines in the plural. Don?t settle just on one. Get those inherent creative juices flowing. Power your headlines with strong action verbs.

You can also combine all the best headlines to create another powerful headline. The more headlines you have, the better.

As you develop these stronger ones, you may not want to narrow it done to a single headline. Maybe you have two or even three headlines you like. That’s fine. Why not use them all? Yes, use all three of these. If you truly believe all fill the bill of answering the question What’s In It For Me?? then use all of these headlines. This could be a wonderful opportunity to test the effectiveness of them. In this way you can discover with one works the best. In the next mailing you may want to use only the strongest of these then.

It will take a lot of time and patience. Remember, Rome was not built in one day. You’ll have to do some trial and error at first but once you get the right ?formula? everything will flow smoothly after.

In fact, there’s no reason in the world that the title of this article? Never Underestimate the Power of a Headline? shouldn?t be posted somewhere in your office? someplace prominent. Go ahead, right now. Either handwrite it on a piece of paper someplace or print it off your computer. Hang it somewhere on your desk where you’ll see it all day long. When you remember the true potential your headline has to your postcard marketing campaign ? you’ll experience true success in real estate investing. - 23687

About the Author:

Imagine feeling the power of real estate marketing for yourself? You Get Better leads! More deals! and huge paydays! Act Now And Get Your Free Report On the Power of Real Estate marketing you now qualify for $375.99 in Real Estate Web Marketing tools FREE! Get them now Limited Supply!

Car Insurance Rate -- Steps To Get The Cheapest

By Chimezirim Odimba

If you choose to pay your premiums monthly, you will pay higher rates. True, monthly payments might be stressless but it is also costly.

Each check that is processed attracts a charge. .While a yearly payment attracts a single check and therefore a transaction per year, monthly payments attrract twelve. This means that transaction charges would be twelve times more for those who pay monthly.

Besides there are also administrative costs that come with the monthly payment option. A clear example of such is the expense associated with mailing payment notices..

The additional administrative cost to an insurer is eventually paid by you (that’s apart from their own profit margin for providing such a “stressless” alternative).

Cheap auto car insurance

Insurers give give customers who have remained loyal a long term discount and accident forgiveness. Depending on the insurer, you’ll be eligible for a discount of 5% once you’ve stayed with them for between three and five years.

Furthermore, if a long term policy holder files just one claim, most insurers will NOT raise their rates thereafter. These are all incentives for you to stay with them for as long as possible.

But it will only be right for me to also point out that in spite of these incentives, you might actually gain more if you switch to another insurer.

Your rates will jump through the roof if you modify your car. Things like changing your tires to bigger ones than specified by the manufacturer, adding equipment that will increase your car’s horse-power will cost you a lot more.

Under-25 drivers get higher rates than any other age group. Even in this age bracket, a 23-year old driver will pay much less than a 17 year old all other things being equal.

Therefore, as much as possible, do not place such a driver on your own policy. It will drive it up by a huge margin. You can discuss with your agent about signing an exclusion form so that your teen driver can have his/her own auto policy.

It’s a fair price for them to pay to enjoy the adult privilege of driving. An addition argument in favor of this is that your teen will be more willing to take measures to reduce what he or she pays. The full implication of this is that your teen will be a lot safer as they’d do their best to avoid inflating their rates.

Add-ons like towing raise your premium without giving you as much value as using a towing service. Have you checked to see if your credit card doesn’t already offer this as added value?

Even if yours does NOT add this kind of service, a dedicated towing service from a third party will serve you better and save you more than adding towing to your auto insurance policy.

And…

You will save a lot if you really have between 25-30 minutes. Visit, obtain and compare auto insurance quotes from several insurance quotes sites. The cheapest quote should be what you pick easily.

However, you have to look beyond just the cheapest quote to the best price to value ratio. The lowest priced may not offer the best price/value for you as an individual. - 23687

About the Author:

To learn more click here: Auto insurance in Virginia. Chimezirim Odimba is an insurance expert.

Professional Real Estate Investors? Secret Revealed: How Powerful Headlines on Postcards Can Create Strong Customer Response

By M. B. Bradley

Journalists never fail to stress the importance of a powerful headline. If you fail to create a compelling headline, your audience will move on the next article that catches their attention. This rule also holds true for real estate marketing investors especially when you are launching a direct marketing campaign.

You have to create stronger headlines for postcards because you have limited space to get your message across. Your headline should be direct to the point but at the same time, powerful enough to grab your customers? attention. That is the trick why some real estate investors acquire new customers on a daily basis.

When you write within the confines of the postcard you must get to your point quickly and succinctly. And that makes your headline all the more important and powerful.

The quickest and easiest way to add muscle to your mailing is to use the tried, tested and true formula of WIIFM What’s In It For Me. Oh, sure, you’re tempted right now to answer this question. But don?t. Not yet at least. Think about it for a while.

Once you have sort out your ideas, its time to come up with a powerful headline. Go over through them not once, twice but many times. One useful tip is to use the plural tense that’s right because it highlights the numerous benefits. Sprinkle with action words these make your customers sit up and take notice.

Study them. Once you’ve absorbed them, then you can begin to create various headlines. That?s right! I said headlines in the plural. Don?t settle just on one. Get those inherent creative juices flowing. Power your headlines with strong action verbs.

You can also combine all the best headlines to create another powerful headline. The more headlines you have, the better.

As you develop these stronger ones, you may not want to narrow it done to a single headline. Maybe you have two or even three headlines you like. That’s fine. Why not use them all? Yes, use all three of these. If you truly believe all fill the bill of answering the question What’s In It For Me?? then use all of these headlines. This could be a wonderful opportunity to test the effectiveness of them. In this way you can discover with one works the best. In the next mailing you may want to use only the strongest of these then.

It will take a lot of time and patience. Remember, Rome was not built in one day. You’ll have to do some trial and error at first but once you get the right ?formula? everything will flow smoothly after.

In fact, there’s no reason in the world that the title of this article? Never Underestimate the Power of a Headline? shouldn?t be posted somewhere in your office? someplace prominent. Go ahead, right now. Either handwrite it on a piece of paper someplace or print it off your computer. Hang it somewhere on your desk where you’ll see it all day long. When you remember the true potential your headline has to your postcard marketing campaign ? you’ll experience true success in real estate investing. - 23687

About the Author:

Imagine feeling the power of real estate marketing for yourself? You Get Better leads! More deals! and huge paydays! Act Now And Get Your Free Report On the Power of Real Estate marketing you now qualify for $375.99 in Real Estate Web Marketing tools FREE! Get them now Limited Supply!

Car Insurance Rate -- Steps To Get The Cheapest

By Chimezirim Odimba

If you choose to pay your premiums monthly, you will pay higher rates. True, monthly payments might be stressless but it is also costly.

Each check that is processed attracts a charge. .While a yearly payment attracts a single check and therefore a transaction per year, monthly payments attrract twelve. This means that transaction charges would be twelve times more for those who pay monthly.

Besides there are also administrative costs that come with the monthly payment option. A clear example of such is the expense associated with mailing payment notices..

The additional administrative cost to an insurer is eventually paid by you (that’s apart from their own profit margin for providing such a “stressless” alternative).

Cheap auto car insurance

Insurers give give customers who have remained loyal a long term discount and accident forgiveness. Depending on the insurer, you’ll be eligible for a discount of 5% once you’ve stayed with them for between three and five years.

Furthermore, if a long term policy holder files just one claim, most insurers will NOT raise their rates thereafter. These are all incentives for you to stay with them for as long as possible.

But it will only be right for me to also point out that in spite of these incentives, you might actually gain more if you switch to another insurer.

Your rates will jump through the roof if you modify your car. Things like changing your tires to bigger ones than specified by the manufacturer, adding equipment that will increase your car’s horse-power will cost you a lot more.

Under-25 drivers get higher rates than any other age group. Even in this age bracket, a 23-year old driver will pay much less than a 17 year old all other things being equal.

Therefore, as much as possible, do not place such a driver on your own policy. It will drive it up by a huge margin. You can discuss with your agent about signing an exclusion form so that your teen driver can have his/her own auto policy.

It’s a fair price for them to pay to enjoy the adult privilege of driving. An addition argument in favor of this is that your teen will be more willing to take measures to reduce what he or she pays. The full implication of this is that your teen will be a lot safer as they’d do their best to avoid inflating their rates.

Add-ons like towing raise your premium without giving you as much value as using a towing service. Have you checked to see if your credit card doesn’t already offer this as added value?

Even if yours does NOT add this kind of service, a dedicated towing service from a third party will serve you better and save you more than adding towing to your auto insurance policy.

And…

You will save a lot if you really have between 25-30 minutes. Visit, obtain and compare auto insurance quotes from several insurance quotes sites. The cheapest quote should be what you pick easily.

However, you have to look beyond just the cheapest quote to the best price to value ratio. The lowest priced may not offer the best price/value for you as an individual. - 23687

About the Author:

To learn more click here: Auto insurance in Virginia. Chimezirim Odimba is an insurance expert.

Render Unto Synod What Is Synod's

Remember the 1989 Tiananmen Square protests in China, which eventually resulted in bloodshed? A lone man bravely stood in front of a column of rumbling Chinese tanks, temporarily blocking the inevitable march of totalitarianism. The same thing has happened in the Lutheran Church – Missouri Synod when the Southern Illinois District temporarily blocked the inevitable march of the Synod's Ablaze! money making machine, Fan Into Flame.

Last February, at the Southern Illinois District’s Convention they voted not to fund Fan Into Flame and instead resolved to fund their own alternative plan. Not so fast, says the LCMS Commission on Constitutional Matters. The CCM has issued a not-so-subtle reminder that the SID's resolution is null and void. The tanks continue to roll. Render unto Synod what is Synod’s…

Here is the text from the applicable portion of the CCM's minutes of their April meeting. Synod has spoken:

93. Agency Resolutions and Synod Actions (09-2556)

A pastor of the Synod, in an e-mailed March 18, 2009 letter, asked the following questions regarding an agency's possible negative response to an action taken by the Synod.

Question 1: May an agency of the Synod (such as a district), by defeating a resolution to participate in a Synod initiative or action (or by any other means) opt not to participate in an initiative or action passed by the Synod in convention? What would be the effect of an agency's resolution to participate in an initiative or action passed by a resolution of the Synod in convention, which is defeated by the agency? How should the members of the Synod regard an agency's resolution to participate in an initiative or action passed by a resolution of the Synod in convention, which is defeated by the agency? How should the officers of the national Synod and/or the various districts of the Synod regard such a resolution?

Question 2: May an agency of the Synod (such as a district), by passing a resolution not to participate in a Synod initiative or action (or by any other means) opt not to participate in an initiative or action passed by the Synod in convention? What would be the effect of an agency's resolution not to participate in an initiative or action passed by the Synod in convention? How should the members of the Synod regard an agency's resolution not to participate in an initiative or action passed by the Synod in convention? How should the officers of the national Synod and/or the various districts of the Synod regard such a resolution?

Opinion: An agency of the Synod is defined in Bylaw 1.2.1 as follows:

1. Agency: An instrumentality other than a congregation, whether or not separately incorporated, which the Synod in convention or its Board of Directors has caused or authorized to be formed to further the Synod's objectives.
1. Agencies include each board, commission, council, seminary, university, college, district, Concordia Plan Services, and each synodwide corporate entity.

As defined, an agency is an instrumentality authorized, formed, or created by the Synod in order to fulfill or further the Synod's objectives. As suggested by the questions, a district is certainly an agency of the Synod.

Bylaw 1.4.1 describes the relationship of the Synod to all of its officers and agencies:

The delegate convention of the Synod is the legislative assembly that ultimately legislates policy, program, and financial direction to carry on the Synod's work on behalf of and in support of the member congregations. It reserves to itself the right to give direction to all officers and agencies of the Synod [emphasis added]. Consequently, all officers and agencies, unless otherwise specified in the Bylaws, shall be accountable to the Synod for all their actions, and any concerns regarding the decisions of such officers or agencies may be brought to the attention of the Synod in convention for appropriate action. This provision does not apply to specific member appeals to the Concordia Plans, which has its own appeal process for such cases.

Certain agencies of the Synod, including districts, have particular authority to make recommendations to the Synod through its national convention. In doing so, however, agencies of the Synod, including districts, are not allowed to ignore or overrule the decisions of the Synod, but rather to influence or seek to influence the Synod through its conventions. Bylaw 1.4.2 reads as follows:

The delegate convention of each district of the Synod receives reports and counsel from the national Synod, makes recommendations thereto, assists in implementing decisions of the Synod, and adopts or authorizes programs to meet the unique needs of the district.

With respect to districts as agencies of the Synod, districts hold a special relationship to the Synod. As indicated in Bylaw 4.1.1: "The Synod is not merely an advisory body in relation to a district, but establishes districts in order more effectively to achieve its objectives and carry on its activities." Bylaw 4.1.1.1 is even more explicit as it relates to districts: "A district is the Synod itself performing the functions of the Synod. Resolutions of the Synod are binding upon the districts." Bylaw 1.3.6 makes clear a district's responsibility over against resolutions of the Synod: "Districts and circuits as component parts of the Synod are obligated to carry out resolutions of the Synod and are structures for congregations to review decisions of the Synod, to motivate one another to action, and to shape and suggest new directions."

Some resolutions of the Synod are intended to require participation by every agency of the Synod. Others are intended to encourage, but not require, participation by agencies of the Synod. Yet others may identify specific goals or objectives of the Synod, leaving to agencies of the Synod to determine whether or not the initiative falls within their area of expertise or responsibility. To the extent that a resolution of the Synod establishes an initiative directing action or participation by an agency of the Synod, whether a district or other agency, it is not the prerogative of the agency to determine whether it wants to participate. Rather, it is required as part of its covenant with the Synod to do so. The refusal of an agency of the Synod, including a district, to follow or accept the resolutions of the Synod is without authority and should be considered null and void.

This issue has been raised in the past. For example, in Ag. 632 (1974) the Commission on Constitutional Matters opined: "All resolutions of districts which provide for district action which is in conflict with the above are unconstitutional and therefore null and void (Article XII, 2; Bylaw 3.07). Districts and district presidents are obligated to carry out the resolutions of the Synod (Article XII, 9, a; Bylaw 3.07, a)." [The referenced Bylaw 3.07 is now Bylaws 4.1.1 and 4.1.1.1 in the 2007 Handbook.]

Similarly, with respect to doctrine taught and practiced by the Synod through its resolutions, the issue has previously been raised in Opinion 00-2212, as follows:

Bylaw 2.39, c [2007 Handbook Bylaw section 1.8] describes the procedure for dissent to doctrinal resolutions of the Synod by members of the Synod. Districts are not members of the Synod but are divisions of the Synod, "the geographical boundaries of which are determined by the Synod and are altered by it according to circumstances" (Article XII, 1). "The Synod establishes districts in order more effectively to achieve its objectives and carry on its activities" (Bylaw 4.01) [2007 Bylaw 4.1.1]. As such, districts "as component parts of the Synod are obligated to carry out the resolutions of the Synod" (Bylaw 1.05, f) [2007 Bylaw 1.3.6]. An official action by a district, therefore, to file an expression of dissent to the Synod regarding a doctrine taught and practices by the Synod is out of order and, therefore, null and void.

In circumstances where the Synod has adopted a resolution calling for action or participation by a specific agency of the Synod, or by all its agencies, the agency is not at liberty to ignore that resolution. Any attempt by the agency to pass a resolution calling for the agency's disobedience of such resolution is without authority and thus should be considered null and void. Under such circumstances, the matter should be brought to the attention of the President of the Synod, who is charged under Bylaw 3.3.1.2: "The President shall oversee the activities of all officers, executives, and agencies of the Synod to see to it that they are acting in accordance with the Constitution, Bylaws, and resolutions of the Synod."

photo credit: Chris & Lara Pawluk

Render Unto Synod What Is Synod's

Remember the 1989 Tiananmen Square protests in China, which eventually resulted in bloodshed? A lone man bravely stood in front of a column of rumbling Chinese tanks, temporarily blocking the inevitable march of totalitarianism. The same thing has happened in the Lutheran Church – Missouri Synod when the Southern Illinois District temporarily blocked the inevitable march of the Synod's Ablaze! money making machine, Fan Into Flame.

Last February, at the Southern Illinois District’s Convention they voted not to fund Fan Into Flame and instead resolved to fund their own alternative plan. Not so fast, says the LCMS Commission on Constitutional Matters. The CCM has issued a not-so-subtle reminder that the SID's resolution is null and void. The tanks continue to roll. Render unto Synod what is Synod’s…

Here is the text from the applicable portion of the CCM's minutes of their April meeting. Synod has spoken:

93. Agency Resolutions and Synod Actions (09-2556)

A pastor of the Synod, in an e-mailed March 18, 2009 letter, asked the following questions regarding an agency's possible negative response to an action taken by the Synod.

Question 1: May an agency of the Synod (such as a district), by defeating a resolution to participate in a Synod initiative or action (or by any other means) opt not to participate in an initiative or action passed by the Synod in convention? What would be the effect of an agency's resolution to participate in an initiative or action passed by a resolution of the Synod in convention, which is defeated by the agency? How should the members of the Synod regard an agency's resolution to participate in an initiative or action passed by a resolution of the Synod in convention, which is defeated by the agency? How should the officers of the national Synod and/or the various districts of the Synod regard such a resolution?

Question 2: May an agency of the Synod (such as a district), by passing a resolution not to participate in a Synod initiative or action (or by any other means) opt not to participate in an initiative or action passed by the Synod in convention? What would be the effect of an agency's resolution not to participate in an initiative or action passed by the Synod in convention? How should the members of the Synod regard an agency's resolution not to participate in an initiative or action passed by the Synod in convention? How should the officers of the national Synod and/or the various districts of the Synod regard such a resolution?

Opinion: An agency of the Synod is defined in Bylaw 1.2.1 as follows:

1. Agency: An instrumentality other than a congregation, whether or not separately incorporated, which the Synod in convention or its Board of Directors has caused or authorized to be formed to further the Synod's objectives.
1. Agencies include each board, commission, council, seminary, university, college, district, Concordia Plan Services, and each synodwide corporate entity.

As defined, an agency is an instrumentality authorized, formed, or created by the Synod in order to fulfill or further the Synod's objectives. As suggested by the questions, a district is certainly an agency of the Synod.

Bylaw 1.4.1 describes the relationship of the Synod to all of its officers and agencies:

The delegate convention of the Synod is the legislative assembly that ultimately legislates policy, program, and financial direction to carry on the Synod's work on behalf of and in support of the member congregations. It reserves to itself the right to give direction to all officers and agencies of the Synod [emphasis added]. Consequently, all officers and agencies, unless otherwise specified in the Bylaws, shall be accountable to the Synod for all their actions, and any concerns regarding the decisions of such officers or agencies may be brought to the attention of the Synod in convention for appropriate action. This provision does not apply to specific member appeals to the Concordia Plans, which has its own appeal process for such cases.

Certain agencies of the Synod, including districts, have particular authority to make recommendations to the Synod through its national convention. In doing so, however, agencies of the Synod, including districts, are not allowed to ignore or overrule the decisions of the Synod, but rather to influence or seek to influence the Synod through its conventions. Bylaw 1.4.2 reads as follows:

The delegate convention of each district of the Synod receives reports and counsel from the national Synod, makes recommendations thereto, assists in implementing decisions of the Synod, and adopts or authorizes programs to meet the unique needs of the district.

With respect to districts as agencies of the Synod, districts hold a special relationship to the Synod. As indicated in Bylaw 4.1.1: "The Synod is not merely an advisory body in relation to a district, but establishes districts in order more effectively to achieve its objectives and carry on its activities." Bylaw 4.1.1.1 is even more explicit as it relates to districts: "A district is the Synod itself performing the functions of the Synod. Resolutions of the Synod are binding upon the districts." Bylaw 1.3.6 makes clear a district's responsibility over against resolutions of the Synod: "Districts and circuits as component parts of the Synod are obligated to carry out resolutions of the Synod and are structures for congregations to review decisions of the Synod, to motivate one another to action, and to shape and suggest new directions."

Some resolutions of the Synod are intended to require participation by every agency of the Synod. Others are intended to encourage, but not require, participation by agencies of the Synod. Yet others may identify specific goals or objectives of the Synod, leaving to agencies of the Synod to determine whether or not the initiative falls within their area of expertise or responsibility. To the extent that a resolution of the Synod establishes an initiative directing action or participation by an agency of the Synod, whether a district or other agency, it is not the prerogative of the agency to determine whether it wants to participate. Rather, it is required as part of its covenant with the Synod to do so. The refusal of an agency of the Synod, including a district, to follow or accept the resolutions of the Synod is without authority and should be considered null and void.

This issue has been raised in the past. For example, in Ag. 632 (1974) the Commission on Constitutional Matters opined: "All resolutions of districts which provide for district action which is in conflict with the above are unconstitutional and therefore null and void (Article XII, 2; Bylaw 3.07). Districts and district presidents are obligated to carry out the resolutions of the Synod (Article XII, 9, a; Bylaw 3.07, a)." [The referenced Bylaw 3.07 is now Bylaws 4.1.1 and 4.1.1.1 in the 2007 Handbook.]

Similarly, with respect to doctrine taught and practiced by the Synod through its resolutions, the issue has previously been raised in Opinion 00-2212, as follows:

Bylaw 2.39, c [2007 Handbook Bylaw section 1.8] describes the procedure for dissent to doctrinal resolutions of the Synod by members of the Synod. Districts are not members of the Synod but are divisions of the Synod, "the geographical boundaries of which are determined by the Synod and are altered by it according to circumstances" (Article XII, 1). "The Synod establishes districts in order more effectively to achieve its objectives and carry on its activities" (Bylaw 4.01) [2007 Bylaw 4.1.1]. As such, districts "as component parts of the Synod are obligated to carry out the resolutions of the Synod" (Bylaw 1.05, f) [2007 Bylaw 1.3.6]. An official action by a district, therefore, to file an expression of dissent to the Synod regarding a doctrine taught and practices by the Synod is out of order and, therefore, null and void.

In circumstances where the Synod has adopted a resolution calling for action or participation by a specific agency of the Synod, or by all its agencies, the agency is not at liberty to ignore that resolution. Any attempt by the agency to pass a resolution calling for the agency's disobedience of such resolution is without authority and thus should be considered null and void. Under such circumstances, the matter should be brought to the attention of the President of the Synod, who is charged under Bylaw 3.3.1.2: "The President shall oversee the activities of all officers, executives, and agencies of the Synod to see to it that they are acting in accordance with the Constitution, Bylaws, and resolutions of the Synod."

photo credit: Chris & Lara Pawluk