You have to create stronger headlines for postcards because you have limited space to get your message across. Your headline should be direct to the point but at the same time, powerful enough to grab your customers? attention. That is the trick why some real estate investors acquire new customers on a daily basis.
When you write within the confines of the postcard you must get to your point quickly and succinctly. And that makes your headline all the more important and powerful.
The quickest and easiest way to add muscle to your mailing is to use the tried, tested and true formula of WIIFM What’s In It For Me. Oh, sure, you’re tempted right now to answer this question. But don?t. Not yet at least. Think about it for a while.
Once you have sort out your ideas, its time to come up with a powerful headline. Go over through them not once, twice but many times. One useful tip is to use the plural tense that’s right because it highlights the numerous benefits. Sprinkle with action words these make your customers sit up and take notice.
Study them. Once you’ve absorbed them, then you can begin to create various headlines. That?s right! I said headlines in the plural. Don?t settle just on one. Get those inherent creative juices flowing. Power your headlines with strong action verbs.
You can also combine all the best headlines to create another powerful headline. The more headlines you have, the better.
As you develop these stronger ones, you may not want to narrow it done to a single headline. Maybe you have two or even three headlines you like. That’s fine. Why not use them all? Yes, use all three of these. If you truly believe all fill the bill of answering the question What’s In It For Me?? then use all of these headlines. This could be a wonderful opportunity to test the effectiveness of them. In this way you can discover with one works the best. In the next mailing you may want to use only the strongest of these then.
It will take a lot of time and patience. Remember, Rome was not built in one day. You’ll have to do some trial and error at first but once you get the right ?formula? everything will flow smoothly after.
In fact, there’s no reason in the world that the title of this article? Never Underestimate the Power of a Headline? shouldn?t be posted somewhere in your office? someplace prominent. Go ahead, right now. Either handwrite it on a piece of paper someplace or print it off your computer. Hang it somewhere on your desk where you’ll see it all day long. When you remember the true potential your headline has to your postcard marketing campaign ? you’ll experience true success in real estate investing. - 23687
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